Sometimes PR reps will ask for your “media kit.” If you are like me, the first time you heard this you thought, “Huh?” I knew they were asking for stats, but what did they mean by media kit? After some research, I found out all the items you need to make a successful media kit.
To begin, I suggest either getting a free template or purchasing one. I purchased my template for $5 and it has been a great investment. Plan on a either a one page or two page media kit. One is best because it allows PR reps and companies to scan it quickly. Here’s a link to one you can download for free.
Here’s some things to include to make a successful media kit.
1. An about me section including the mission (or purpose) of your blog.
This tells a little about you personally. Are you a stay at home mom? Work at home mom? Work outside the home? Do you have kids? What are there ages? (toddlers, teens, preteens?) Do you have pets? What kind? How many? What is the purpose of your blog? What do you usually blog about?
Tip: Don’t get carried away telling about yourself and your blog. This can be a one to two (short) paragraph post. Write in 3rd person.
2. Your blog Logo and contact information. Place your blog logo (and include a photo of yourself if you want!) either at or near the top. Add you blog link, email, address and phone number.
3. Audience Parameters
Who are the primary readers of your blog? Moms with babies? Moms with teens? People who like to cook? Men? What are their ages? Are they college educated? Mine simply says,
Female 80%, Male 20%
Age Range: 20-55
4. Your Blog Stats. Include your average monthly page views, your average unique monthly views (how many people visited your blog) and if you want, a Klout score.
4. Your Social Media Presence. Be sure to highlight the number of people who follow you on your twitter, instagram, facebook, google plus (if you have it) and pinterest, along with your email subscribers. Other good options to include if you have them, but not required, are snapchat, periscope or flipagram.
5. Partnerships and Opportunities with Your site. These can include brand ambassadorships, travel, press or media trips, recipe creation, sponsored content, social campaigns, twitter parties and reviews and giveaways.
SPECIAL NOTE IF YOU DO REVIEWS AND GIVEAWAYS: Include the following:
What are your policies for reviews and giveaways? Do you expect a full size product in return for a review? Do you charge to host reviews or giveaways? Do you give your honest opinion of the product? (The honest opinion is a given, but some companies don’t want bad reviews. Reserve the right to return to them and tell them nicely why the product wasn’t a good fit for you or your family and not publish the review.) How long does it take for the review to appear on your site after you receive the product? If you do giveaways, ask for the company to ship the product. Shipping costs add up quickly!
7. Your rates. How much do you charge for a sponsored post? How much do you charge for twitter parties or social media campaigns? Include a little information about your posting policies, like 300 to 500 words, including 1-2 nofollow links with anchor text.
Optional, But Nice To Have:
Add a couple of quotes from people who have worked with you and enjoyed the experience.
9. A Graphic of Companies You Have Worked With. I include companies I work with on a regular basis or am an ambassador.
You can make a blog post or a blog page with this information if you want. Be sure to make it easy to find with a link in your sidebar or at the top of the page in your nav bar. I prefer to have a separate page I can quickly pull up and email when anyone asks for more information.
All of these won’t apply if you’re a newbie blogger, but it’s never to early to start a media kit! Also, remember UPDATE REGULARLY as your site grows!
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